The beauty of online: it's all trackable
Having a website is important, but knowing what visitors to your site are doing once they reach your site is a fundamental requirement. It is this information that lays the foundations for the site’s continuous and future development.
Analytics provide this data, and by using it you can tailor and develop your website to best meet your customers’ needs.
Not only have we been launching websites for more than 16 years, but we have always understood the importance of measuring the success of the online solutions we provide to our clients.
Putting in place the correct tracking metrics, via analytics, is best-practice activity that comes with all our website development projects. We also have a wide range of clients who need data that goes beyond traditional website activity reporting, a tailored requirement which we are happy to fulfill.
Whether you’re running an eCommerce website and need to track exactly how users travel through the site, or need a wide range of key performance measurements that are not transaction-related, we can identify and pull out precisely the information that your business requires.
We use Google’s Analytic software and we integrate into it a wide range of the Google Webmaster tools. There is also the option, once the campaign is in place and operational, of you taking the analytics activity back in-house.